There is hardly a word that has been used so frequently in recent years – and at the same time is so rarely filled with meaning – as “sustainable”.
Especially in the fashion and jewelry sectors, sustainability has often become a label, but not a real promise.
For me, sustainability is not a trend.
It is a sense of value towards resources – of every kind: nature, people, things.
And this perspective shapes everything we do at ALEXASCHA.
Sustainability begins with appreciation
For us at ALEXASCHA, sustainability means cultivating a conscious approach – not just to materials, but also to the work, energy, and time that goes into a product. And thus also to the people involved.
Sustainability is not a formula – but a balance
A vision of a 100% sustainable world is utopian because sustainability means something different to everyone.
We value resources and the beauty of nature and are therefore committed to preserving our planet in all its beautiful colors – instead of littering it with fast-moving consumer goods that are only used for a few months.
What makes sustainable jewelry real for us?
We have defined criteria that we work by – and that you can also use to make your purchasing decision:
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Durability: High-quality materials and timeless designs that don't disappear after one season
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Recycling: Recycling and upcycling of industrial waste
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Small series: Conscious quantities instead of mass and storage pressure
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Local manufacturing: short distances and personal relationships
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Recyclable packaging: As small as possible – and of course plastic-free
We don't want to support the throwaway culture—neither through our products nor through our processes. And we believe our customers feel this difference.
What you should pay attention to when buying sustainable jewelry
Not every brand that advertises sustainability actually means the same thing.
These questions will help you find jewelry that is truly sustainable:
Where do the materials come from?
Are they recycled, upcycled or from responsible sources?
Are there certificates that prove this – such as:
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RJC (Responsible Jewelery Council)
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FSC (Forest Stewardship Council, for packaging)
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Fairmined or Fairtrade Gold
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GRS (Global Recycled Standard)
How is it produced?
Pay attention to local manufacturing, transparent processes and fair working conditions.
You can tell by the content:
Do photos and videos show real people who are responsible for them or who work in production?
Or do you only see stock photos and AI-generated images?
How long will you wear the piece?
Sustainable jewelry is often very minimalistic—anything else would be difficult to justify given the fast pace of change. Trends and true sustainability are contradictory.
The list of materials also says a lot:
If paper or cheap alloy that discolors is used, the piece won't last long.
Or are parts made of plastics that take centuries to decompose? This also speaks against true sustainability.
How is it packaged?
Some products are packaged stylishly and elaborately. And that's nice—especially if you want to make someone happy.
It's even better if the packaging is reusable. And it's a real hit if it's also recyclable.
Is there a real concept behind it?
Brands that live sustainability demonstrate this – not just in words, but in actions.
Before you buy, research the respective social media channels – and trust your intuition.
Creating value where others see waste
Sometimes sustainability begins with a change of perspective.
For example, when glass tiles that would otherwise end up in the trash as rejects in the industry are transformed into unique pieces of jewelry by our hands.
Meaning emerges from waste. The invisible becomes a statement.
And perhaps that is the most beautiful thing about sustainable jewelry:
That it not only looks good – but also tells a story.
About you. About values. And about what remains.
