Privacy policy

1) Introduction and contact details of the controller

1.1 We are delighted that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is ALEXASCHA Design Studio GmbH, Rotdornpfad 2, 28355 Bremen, Germany, tel.: 017632954548, email: info@alexascha.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the site
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used for any other purpose. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while others remain on your device for longer and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage period in the overview of your web browser's cookie settings.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) lit. b GDPR either for the performance of the contract, pursuant to Art. 6 (1) (a) GDPR in the case of consent, or pursuant to Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) Contacting us

When you contact us (e.g., via the contact form or email), personal data will be processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

5) Comment function

When using the comment function on this website, in addition to your comment, information about the time the comment was created and the commenter name you chose will also be stored and published on this website. Your IP address is also logged and stored. This IP address is stored for security reasons and in case the person concerned violates the rights of third parties or posts illegal content in a comment. We need your email address to contact you in case a third party objects to your published content as illegal.

The legal basis for the storage of your data is Art. 6 (1) lit. b and f GDPR. We reserve the right to delete comments if they are reported as illegal by third parties.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above address of the controller. After deleting your customer account, your data will be deleted provided that all contracts concluded in this regard have been fully processed, there are no legal retention periods to the contrary, and we have no legitimate interest in continuing to store the data.

7) Use of customer data for direct marketing

Subscription to our email newsletter

If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information required to send you the newsletter is your email address. The provision of further data is voluntary and will be used to address you personally. We use the double opt-in procedure for sending the newsletter, which ensures that you will only receive the newsletter once you have expressly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. In doing so, we store your IP address as entered by your Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used strictly for the specified purpose.

You can unsubscribe from the newsletter at any time by clicking on the link provided in the newsletter or by sending a message to the person responsible mentioned above. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.

8) Data processing for order fulfillment

8.1 Insofar as necessary for the fulfillment of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact details you provided when placing your order in order to inform you personally within the scope of our legal information obligations in accordance with Art. 6 (1) lit. c GDPR. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.

8.2 Use of payment service providers (payment services)

- Klarna

This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider makes an advance payment (such as purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment) during the ordering process.

In order to protect our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks on the basis of the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history).

In addition to the provider's internal criteria in accordance with Art. 6 (1) lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision-making process during the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- PayPal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

If you select a payment method where we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment) during the ordering process.

In such cases, in order to protect our legitimate interest in determining your solvency, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider uses the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history) to check whether the payment option you have selected can be granted with regard to payment and/or default risks.

One or more online payment methods from the following provider are available on this website: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

If you select a payment method from the provider that requires advance payment (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) lit. b GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

When selecting a payment method where the provider makes an advance payment (such as purchase on account, installment purchase, or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, details of an alternative payment method) during the ordering process.

In order to protect our legitimate interest in determining the solvency of our customers, we forward this data to the provider for the purpose of a credit check in accordance with Art. 6 (1) lit. f GDPR. The provider uses the personal data you have provided and other data (such as shopping cart, invoice amount, order history, payment history) to check whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit assessment may contain probability values (so-called score values). Insofar as score values are included in the result of the credit assessment, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, but not exclusively, are included in the calculation of the score values.

9) Web analytics services

Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables analysis of your use of our website.

By default, when you visit the website, Google (Universal) Analytics sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, which is truncated by Google to exclude direct personal references.

The information is transmitted to Google servers and processed there. Transfers to Google LLC, based in the USA, are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened is not merged with other Google data. The data collected in the context of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6 (1) lit. a GDPR.
Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special “demographic characteristics” function and can use it to generate statistics that provide information about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the data collected cannot be attributed to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may analyze your usage behavior across devices and create database models, including cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can disable the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de

Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the “UserIDs” function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

10) Retargeting/Remarketing and Conversion Tracking

Meta Pixel

Within our online offering, we use the “Meta Pixel” service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”).

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, “Meta Pixel” adds a parameter to the URL of our linked page. This URL parameter is then entered into the user's browser after redirection by a cookie set by our linked page itself.

This enables Meta to identify visitors to our online offering as a target group for the display of advertisements (so-called “ads”). Accordingly, we use the service to display the Facebook and/or Instagram ads we place only to users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products, which are determined based on the websites visited) that we transmit to Meta (so-called “custom audiences”).

On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they took there (so-called “conversion tracking”).

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

11) Rights of the data subject

11.1 The applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to be informed pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AFTER WEIGHING UP THE INTERESTS INVOLVED, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNING YOU FOR DIRECT MARKETING PURPOSES.

12) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and, if relevant, additionally by the respective statutory retention period (e.g., commercial and tax law retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that is processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer necessary for the performance or initiation of a contract and/or we no longer have a legitimate interest in its further storage.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 (2) GDPR.

Unless otherwise specified in the other information in this statement on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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